Time and how to make the most of it as a marketer

I, like everyone else around me in business, struggle to make the best use of time. I constantly find that the day is over almost as soon as it has begun as I race from one meeting to another, trying to ensure that the wheels stay on the track. In marketing this can be even

Business transformation; the increased expectations of the connected consumer (Part 2)

Following on from my initial post, here are my five remaining pillars as to how the marketing function can support business transformation in the age of the consumer. 6.) AGILITY Agility is important as it enables an organization to respond more rapidly to changing market conditions. Creating an agile environment helps support creativity and innovation