“Marketing Undressed”

“Marketing Undressed” is about pulling back the covers on the marketing discipline and providing an insightful guide as to how the marketing function can and should contribute to a successful business. To do this, marketing needs to combine both art and science in equal measure and to build brands through emotional connections and compelling experiences.


It’s free and available for download from here. Marketing undressed

It is also available on the iBooks store.


One thought on ““Marketing Undressed”

  1. Pingback: Marketing at a turning point, but which way? | Marketing Art & Science

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s