“Marketing Undressed”

“Marketing Undressed” is about pulling back the covers on the marketing discipline and providing an insightful guide as to how the marketing function can and should contribute to a successful business. To do this, marketing needs to combine both art and science in equal measure and to build brands through emotional connections and compelling experiences.

SN_Marketing_Book_Final_Cover_January

It’s free and available for download from here. Marketing undressed

It is also available on the iBooks store.

One thought on ““Marketing Undressed”

  1. Pingback: Marketing at a turning point, but which way? | Marketing Art & Science

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